Night sweats, newness, and the price drop I never thought I’d offer

If there’s one thing no one really tells you about being an entrepreneur, it’s that a lot of the time, you’re flying by the seat of your pants. In other words, you’re totally making stuff up as you go along – trying to balance the ideas that excite you personally with the ideas your customers will love.

That’s what this post is about: a lesson for me, and a price drop for you.

But let’s back it up a bit, and look at how this all came to be.

I haven’t announced this to anyone yet, but I’ve been working on a new project. It’s something I’m so revved up about that it’s consuming my every thought. I’ve been waking up in the middle of the night with my brain racing, and I’m finding myself zoning out of conversations left, right, and center.

I’ll tell you more about this project soon, but for now, let me just say that a few weeks ago, my apparent obsession with it led me to a bit of a weird place: I got out of sync with the great thing we have going with our past and current web design students.

See, I tend to have a super active imagination, and I’m one of those people who can’t stand NOT being in forward motion. So in spite of myself, I let my future plans interfere with the amazing things that are happening in the here and now. I got so amped about what I have planned for you all that I tried to squeeze some of this “new thing” into our “current thing”. And it left me feeling squirmy.

What am I talking about? Well, if you’ve been hanging around GG2WD for a while, you’re likely aware that we recently raised the price of The Girl’s Guide to Web Design to reflect the fact that we added two new, awesome features to Jetsetter: unlimited support for your course questions in our private Facebook group, and energizing, soul-aligning “Website Therapy” sessions with the brilliant Sally Hope.

It seemed logical that we would increase the price of the course to reflect these new add-ons (after all, we have to get Sally and our Student Support Gurus paid for their fantastic services), but what I didn’t consider is that not all of you may be on board with the whole “coaching” thing.

See, Sally’s sessions are truly out of this world, and I believe in their power and benefit with all my heart (I’ve seen firsthand how they help my clients get crystal clear about how they want their sites to look and function), but I sometimes forget that not everyone feels they need extra encouragement when it comes to learning design and code.

Raising the price of the course also made me realize how tremendously important it is to me that as many people as possible can afford to sign up for The Girl’s Guide to Web Design, so that they can get their hands on these super-empowering, life-changing skills. And we got quite a few emails from people who recently discovered GG2WD, and who were sad that they could no longer afford the course.

All this got me thinking. After all, it’s YOU guys who matter. You’re the ones who decide if you like what I’m creating and offering – or not. Without you, I’ve got nuthin’ – and I take your feedback very seriously.

Which leads me to today’s announcement. Starting right now, we’re reducing the price of The Girl’s Guide to Web Design – back to what it was before. That means you can once again purchase the course for $397 – and there’s an installment plan, too.

Or, if you love the idea of turbocharging your learning process with some rockstar-caliber coaching, you can also choose our Jetsetter + Website Therapy option for $597.

And you can even add a Website Therapy session later, if you decide you want it down the line. (Speaking of which, we’ve put together an awesome checklist that will help you decide if a session with Sally might be for you).

So if coaching’s not your cup of tea – no problem. The same well-loved Jetsetter course is yours for $397. And we’re giving everyone who buys the course (no matter whether you take your Website Therapy Session right now or not), unlimited support for your questions in our private Facebook group – because we’ve seen how valuable it’s been to people, and we want to do everything we can to ensure your success with design and code.

I’m pumped to be offering you this new choice – and I hope you’re jazzed about it, too.

Here’s the link to find out more about the two packages we’ve got on offer – or to sign up: http://girlsguidetowebdesign.com/sign-up

Be sure to refresh the page when you get there, to force the new content on the page to display. If you don’t refresh and you’ve visited that page before, you may see the old content (and that would be no fun at all!).

As for the new project I’m working on? I’ll fill you in on the details next week.

But in the meantime, I hope you’ve been enjoying the Backpacker tutorials we’ve been sending out every Wednesday. If you’re not on the list yet, click here to hop on it. So far we’ve covered how to pick the perfect color palette for your blog or site, RSS feeds and buttons, how to make a link open in a new browser window, and some other fun design and coding topics. I’ve got tons more content up my sleeve, so don’t miss this chance to brush up on your webby skills, free!

Well, that’s all for now. As always, thanks for reading – and I hope to see you in our Jetsetter course very soon!